What Core Means
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On permanence, identity, and why some things should never retire.
Core is the foundation. The things you come back to. The Cherry-Grenade logo on the OG Tee was the first mark we put on the world — and it needs to be available to everyone who finds us, whenever they find us. It shouldn't be subject to seasons or retirement dates.
"Some things are not a phase. Some things are who you are."
The Cherry-Grenade
The icon says everything the brand needs to say in a single image. A cherry — something sweet, something soft, something you'd give a child. And a grenade — something that explodes, something that changes everything it touches. Pull the pin and the sweetness becomes explosive.
That's the brand. That's the idea. Sweetness weaponized. Love as a force, not a feeling. The softness that refuses to be harmless.
The Core collection will always be here. Because the identity it represents isn't a trend. It's a commitment. And commitments don't retire.